Marketing Manager

Job Category: Marketing
Job Type: Permanent

Briefing on the Job:

We are on the lookout for a proactive and enthusiastic Marketing Manager with a background in B2B or financial services area to grow and scale up our SME Lending business in Vietnam through effective partnership strategies. The role will report to the Head of Segmentation, Product and Marketing.


  • Work closely with central Marketing team to coordinate and implement Marketing Program – including Digital
    marketing initiatives
  • Manage and maintain website content and social media profiles
  • Support and assist Sales team in organizing production of marketing materials for Sales activities and initiatives,
    as well as in event planning, e.g. brand stationery, handouts, brochures, invites
  • Work with product team to develop positioning, and Go to Market strategies and messaging to ensure
    differentiation from competitors
  • Project manage digital, print, and other external vendors as necessary; Develop clear briefs and processes to
    ensure delivery of effective marketing materials
  • Assist in PR activities, coordinate internally to respond to local journalist enquiries
  • Lead the annual budgeting exercise and track budget monthly to maximize every Dollar spent
  • Supporting senior management with administrative duties
  • Track and analyze campaigns and analytics report to gain insight on traffic, demographics, and effectiveness
  • Make a list all the key relevant awards and apply for the suitable one to help build brand awareness & credibility
  • Keep abreast of local regulatory requirements


Desired Skills & Knowledge, Competencies requirement:

  • Vietnamese with a Marketing/ Mass Communications degree
  • Excellent Vietnamese and English copywriting and editing skills
  • 5 – 8 years’ proven experience in B2B marketing
  • Strong project management and organizational skills
  • Knowledge of technical standards across print and web design
  • Working knowledge of web publishing, content management, SEO, and web analytics
  • Demonstrable knowledge in social media marketing
  • Must be an enthusiastic, well-organized self-starter able to use initiative and adapt to change
  • Ability to work in a fast-paced environment, and confident working independently
  • Team player who is driven and detail oriented

Apply for this position

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