Assistant Marketing Manager

Job Category: Marketing
Job Type: Permanent
Date posted: 29 Apr 2022
Application expiry: 15 Jun 2022

About Validus Vietnam

Validus is Southeast Asia’s largest SME financing platform for small businesses, individual and institutional investors. Using data analytics and AI to avail growth financing to underserved SMEs, Validus aims to drive inclusive growth for SMEs and economies in the ASEAN region.

 

Headquartered in Singapore with offices in Indonesia, Thailand, and Vietnam, Validus Capital is an award winning MSME growth financing platform. Backed by AAA-rated Dutch Development Bank FMO and Vertex Ventures, Validus acts as a catalyst of sustainable growth for MSMEs with its smart lending marketplace securely connecting MSMEs to investors for reliable, short-term financing. Learn more about us at www.validus.vn.

 

Job Description

We are on the lookout for a proactive and enthusiastic Assistant Marketing Manager with a strong background in B2B marketing, responsible for tailoring brand and marketing activities to local market needs and supporting Sales initiatives. This role will report to Head – Segmentation, Product & Marketing.

 

Responsibilities

  • Work closely with central Marketing team to coordinate and implement Marketing Program – including Digital marketing initiatives
  • Manage and maintain website content and social media profiles
  • Support and assist Sales team in organizing production of marketing materials for Sales activities and initiatives, as well as in event planning, e.g. brand stationery, handouts, brochures, invites
  • Work with product team to develop positioning, and Go to Market strategies and messaging to ensure differentiation from competitors
  • Project manage digital, print, and other external vendors as necessary; Develop clear briefs and processes to ensure delivery of effective marketing materials
  • Assist in PR activities, coordinate internally to respond to local journalist enquiries
  • Lead the annual budgeting exercise and track budget monthly to maximize every Dollar spent
  • Supporting senior management with administrative duties
  • Track and analyze campaigns and analytics report to gain insight on traffic, demographics, and effectiveness
  • Make a list all the key relevant awards and apply for the suitable one to help build brand awareness & credibility
  • Keep abreast of local regulatory requirements

 

Requirements

  • Vietnamese with a Marketing/ Mass Communications degree
  • Excellent Vietnamese and English copywriting and editing skills
  • 5 – 8 years’ proven experience in B2B marketing
  • Strong project management and organizational skills
  • Knowledge of technical standards across print and web design
  • Working knowledge of web publishing, content management, SEO, and web analytics
  • Demonstrable knowledge in social media marketing
  • Must be an enthusiastic, well-organized self-starter able to use initiative and adapt to change
  • Ability to work in a fast-paced environment, and confident working independently
  • Team player who is driven and detail oriented

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